Your SEO efforts are really only as good as the experience you're creating for your target persona. That's why great SEO needs to work in tandem with great content. As I mentioned before, HTML sitemaps exist as a page on your site, visible to both human visitors and search engine …

A cohort group may respond favorably to the same type of marketing appeal. URL parameters are special codes added to a site's address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query strings. How do …

Your SEO strategy needs to be a continuous process. This is important because most Internet users rely heavily on these rankings. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. I'm on the lookout for an incredible traditional rocking horse . We …