Search engine optimization is a resource-intensive and time-consuming process, and so not all companies are ready to spend into it, albeit for numerous it can generate the very best outcome on investment in the end.Pay-Per-Click or PPC advertising is also recognized as search engine marketing or SEM. Not all …

Auditing your existing content is crucial because it identifies whether the information in your content is still accurate or has become stale (or even outdated). Through keyword stuffing, brands fill or "stuff" a webpage with the same word or phrase with the hopes that search engines will rank the page …

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you're producing a valuable piece of content - which you all really should - then by virtue the keywords associated with the …

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. Well-ranked sites (utilizing only organic SEO techniques) can significantly reduce marketing expenditures. For example, where would one find …

This is pretty much what a typical search engine would do before indexing your web pages. That's easy. Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be …

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may …

Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. Tens of thousands of sites might be sitting on the same physical server while being served from the same IP (which is the case to a lesser extent with shared hosting …