A Google +1 can indirectly lead to a better page rank

Search engine optimization is a resource-intensive and time-consuming process, and so not all companies are ready to spend into it, albeit for numerous it can generate the very best outcome on investment in the end.Pay-Per-Click or PPC advertising is also recognized as search engine marketing or SEM. Not all …

more ...


Make search queries the focal point of your marketing efforts

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you're producing a valuable piece of content - which you all really should - then by virtue the keywords associated with the …

more ...

Boost site speed and utilise 301 redirects

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. Well-ranked sites (utilizing only organic SEO techniques) can significantly reduce marketing expenditures. For example, where would one find …

more ...

Getting to grips with gateway sites as part of your SEO tactics

This is pretty much what a typical search engine would do before indexing your web pages. That's easy. Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be …

more ...


This story about landing pages will haunt you forever

Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. Tens of thousands of sites might be sitting on the same physical server while being served from the same IP (which is the case to a lesser extent with shared hosting …

more ...