Getting to grips with gateway sites as part of your SEO tactics

This is pretty much what a typical search engine would do before indexing your web pages. That's easy. Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be …

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Learn to do rankings like a pro

In the early days of SEO, a page's rank could be influenced by how many times a keyword was mentioned on that page. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as …

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Local Link Building

And, if you've got the chops for it I think it's a great career path, I think it's a great opportunity, and I think it's a great way to grow a career that's going to be in demand in the future So, seem like pretty simple question at first, but …

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Make organic links a priority

Most marketers believe getting a product noticed has become increasingly difficult. After Google's Panda update, there was a massive shift in what types of results appear in SERPs. To be a part of the party, make sure your business website uses structured data markup. For example, where would one find …

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Questions to ask about landing pages

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single "right" way. It will vary based on your …

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The death of metrics

Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. Each year …

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The latest trends in javascript

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it's an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known …

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This story about landing pages will haunt you forever

Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. Tens of thousands of sites might be sitting on the same physical server while being served from the same IP (which is the case to a lesser extent with shared hosting …

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Turn your bounce rates into a high performing machine

These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line. Ensuring that users can find your site continuously means gaining long term customers. Social media is defined as any digital …

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Why most people will never be great at bounce rates

Not all search results are cluttered. SEO doesn't have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Thin content is essentially any content on your website that is not adding any value either to …

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