Make search queries the focal point of your marketing efforts

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you're producing a valuable piece of content - which you all really should - then by virtue the keywords associated with the …

more ...

Boost site speed and utilise 301 redirects

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. Well-ranked sites (utilizing only organic SEO techniques) can significantly reduce marketing expenditures. For example, where would one find …

more ...

Getting to grips with gateway sites as part of your SEO tactics

This is pretty much what a typical search engine would do before indexing your web pages. That's easy. Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be …

more ...