Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. That was the beginning of the end of true ?exact match.? With 2017 came the addition of word order and function words to close variants for exact match. To …

It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. Silo pages aggregate your ranking and boost your search …

Performing regular audits on your website's links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. It's fairly easy to spot an online review written …

Ensure that your site loads quickly, not just where you're located, but from around the world. If it's more than 2.5%, Google will consider that page spam.) It is my belief that these experts are only cheating their clients. The best practice for internal linking is to link to …

Search engine optimization is a resource-intensive and time-consuming process, and so not all companies are ready to spend into it, albeit for numerous it can generate the very best outcome on investment in the end.Pay-Per-Click or PPC advertising is also recognized as search engine marketing or SEM. Not all …

Your SEO efforts are really only as good as the experience you're creating for your target persona. That's why great SEO needs to work in tandem with great content. As I mentioned before, HTML sitemaps exist as a page on your site, visible to both human visitors and search engine …

From there, you'll need to dedicate your attention to increasing your rankings in Google SERPs with the help of link building, content creation, and other SEO tactics. Having control of your Knowledge Graph panel will ensure you can make the respective edits needed. It is ideal for small businesses. Are …

You might be seeing a decline in your link building returns if your publishers have a habit of removing your links before or after your content is published. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the …

Auditing your existing content is crucial because it identifies whether the information in your content is still accurate or has become stale (or even outdated). Through keyword stuffing, brands fill or "stuff" a webpage with the same word or phrase with the hopes that search engines will rank the page …

Google alone updates their main algorithm anywhere from 500-600 times a year. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Backlinks give the impression that you're an …

Learning means excitement for your brain; think of it as a data party. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of …

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you're producing a valuable piece of content - which you all really should - then by virtue the keywords associated with the …

A cohort group may respond favorably to the same type of marketing appeal. URL parameters are special codes added to a site's address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query strings. How do …

Image file names alert Google and other search engine crawlers as to the subject matter of the image. But really, this is nothing new. Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches …

But they need to be 10 well thought-out pages. Microsoft Bing is the successor to Microsoft Live Search, which failed to gain substantial market traction. There are so many factors that it would be na A lovely present would be one of those Victorian rocking horses . Our preferences may be …

Think of it this way. If your objective is solely to reach your desired level of traffic, there are many ways to "skin the cat." SEO alternatives (or complements) can be divided into two broad categories: online and offline. That is so counter-intuitive or so polar opposite of what we …

The biggest difference between the two approaches is the level of formality and experimentation. Not only will it give you a good example of how effective search engine optimisation actually is, it can make it much quicker to start earning real, long-term results with a professional SEO campaign. Once you've …

Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you're going to do, documenting yourself along the way, and executing step by step. Duplicate content is not the only thing to be …

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. Well-ranked sites (utilizing only organic SEO techniques) can significantly reduce marketing expenditures. For example, where would one find …

How are brands developed, built, and sustained in order to build brand equity and fend off perceptions of brand parity? Simply put, these metrics depend on the number and quality of inbound links to your site assigning a relative score to your website or blog. I liken search marketers to …

Your SEO strategy needs to be a continuous process. This is important because most Internet users rely heavily on these rankings. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. I'm on the lookout for an incredible traditional rocking horse . We …

In document analysis, search engines look at whether they find the search terms in important areas of the document-the title, the metadata, the heading tags, and the body of the text. Be leery of tools that produce junky code that loads slowly. You can assign permissions to specific individuals within …

This is pretty much what a typical search engine would do before indexing your web pages. That's easy. Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be …

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may …

In the early days of SEO, a page's rank could be influenced by how many times a keyword was mentioned on that page. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as …

And, if you've got the chops for it I think it's a great career path, I think it's a great opportunity, and I think it's a great way to grow a career that's going to be in demand in the future So, seem like pretty simple question at first, but …

Most marketers believe getting a product noticed has become increasingly difficult. After Google's Panda update, there was a massive shift in what types of results appear in SERPs. To be a part of the party, make sure your business website uses structured data markup. For example, where would one find …

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single "right" way. It will vary based on your …

Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. Each year …

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it's an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known …

Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. Tens of thousands of sites might be sitting on the same physical server while being served from the same IP (which is the case to a lesser extent with shared hosting …

These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line. Ensuring that users can find your site continuously means gaining long term customers. Social media is defined as any digital …

Not all search results are cluttered. SEO doesn't have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Thin content is essentially any content on your website that is not adding any value either to …

Preparing a marketing message to be passed from one consumer to another through digital means, or viral marketing, takes the form of an email or a video posted to a personal blog and passed to other blogs or websites such as YouTube. For example Google recently decided to shift its …